CommunicationPlus - February 2017
Ask, listen, adapt: Using focus groups to inform messaging, communications and decision-making
We communicate with diverse audiences about a wide range of topics in a rapidly changing world. In this landscape, it can be incredibly helpful to step back and get direct feedback about your communications tactics, methods, messages and information campaigns from stakeholders.
Focus groups or group interviews can be a valuable tool in reviewing your communications and gathering vital feedback.