There is not an addendum at this time. If it is necessary to create an addendum, the addendum would be posted by noon on Aug. 14, 2019.

Below are clarifying questions and answers.

For context, is OSBA willing to share relevant portions of the 2017 strategic plan?
Yes. It is available on our website.

Who do you consider to be your key external and internal audiences?  
External: Board members and district personnel (superintendents, treasurers, directors, etc.); Internal: staff and other associations

How many people are on staff at OSBA?
47 full- and part-time staff members

Can you offer a high-level breakdown of the job functions of internal staff. (For instance, 30% managerial or programmatic, 65% administrative/clerical, 5% custodial)
Yes. 74% executive staff, 26% administrative

For our consideration regarding internal audiences, what is the integration of HR communications with Communications Services? Will those communications materials, programs and messages be included? Can they be?
No. HR communications are not part of the audit.

Again, for internal audiences, will we be able to access your intranet and “click around” or be limited to selected screen shots? Also, regarding the intranet, will we be able to review metrics and analytics?
Yes on clicking around the intranet and yes on the analytics if they are available

Similarly, will be able to access metrics and analytics for your social sites and platforms?
Yes

Can OSBA provide us with samples of the “individual components in OSBA’s communications arsenal”?
Yes

Does OSBA administer member satisfaction instrument, and if so, will OSBA share recent results with us?
We have this information based on specific services but not a general instrument.

By “corporate image,” does OSBA mean logo and brand guideline and/or anything else?
Yes

Are recent website metrics available for review?
Yes

Will OSBA’s strategic communications partner, 300m, be involved in this project and, if so, to what extent?
No. They are not part of what is being audited.

What budget range has been established for this project?
Nothing has been set at this time.

Does OSBA have a good email contact list that could be used for distribution of a survey?
Yes

Do you have a sense of the open rate for OSBA’s email communications to members?
Yes. We use MailChimp for our mass emails.

Has OSBA conducted quantitative research among members in that past and, if so, what has been the response rate?
We conduct an annual assessment survey and a demographic survey. We also conduct specific research and surveys on various school issues. Depending on the survey, are response ranges from 22% to 38%.

Are there events, summits or conferences where a large or representative group of OSBA’s membership would be in attendance and, if so, would it be possible to schedule time to conduct focus groups or interviews with members during or adjacent to these events?
Yes. A statewide conference in November

Do you feel that OSBA members will require an incentive or remuneration to respond to a survey and/or participate in qualitative research? Are such incentives allowable and, if allowable, what amount would be appropriate?
Since our members are elected officials, we would prefer no incentives. 

Given larger number of school districts served, does OSBA currently segment districts in any way? If so, what are the segments and how are they defined?
We segment them by type of district (city, local, exempted village, career center, educational service center). We also have two networks of small school districts and urban school districts. We can also segment by county and region.

Please describe the individual components in OSBA’s communications arsenal.
We have print materials - both publications and promotional, the website, social media and emails. The publications range from a magazine (done 6 times a year) to monthly to quarterly.

Who are OSBA’s specific members? (Entire school boards? Individual school board members? If individuals, any board member or limited to specific board positions? Are there any other member categories?)
We are an association for school board members of public schools in Ohio. So we focus on them. Membership is done by a district. The entire board votes to join the Association. Because of that, we view the district as our member and provide information and services to the board as well as administrators.

Can you provide a summary of the current goals of OSBA’s “branding and marketing messages” directed at members and at non-members?
Basic goals are to have a recognizable look to our publications and messages. We want our members to know what they are looking at is from OSBA and to recognize our logo. We want our members to remember our services and think of OSBA when they have a need that we can assist with. We want to prove the value of membership.